"I find it flattering to think of a C/MEO garment as a piece of innovation," says Head Designer Siham Elmawey. "It's so rewarding to be able to share what I find inspiring in everyday life through design."
The inventive sensibilities within the designs have seen C/MEO COLLECTIVE grow popular with a range of style influencers and celebrities, including Solange Knowles, Jennifer Lopez, Vanessa Hudgens, Jamie Chung, Kourntey Kardashian, Gigi Hadid, Kylie Jenner and Emma Roberts.
A C/MEO girl can find her own interpretation of the garments, which is an empowering motive for the design team to reach new heights and take risks. "We want our clothes to create an emotional impact with our audience," Siham explains. "I want the customer to feel as inspired wearing the garments as I do when I design them."